Disney x F1 extend their collaboration through to 2028

Formula 1 and Disney have announced a multi-year extension of their “Fuel the Magic” collaboration through until the end of the 2028 season. This extension has also expanded the partnership beyond Mickey & Friends to include characters from the Disney Pixar ‘Cars’ franchise. The collaboration initially launched in 2025 and has delivered a range of events, exclusive merchandise and charitable initiatives around the world.

At the end of the 2025 Las Vegas GP, Mickey conducted the Bellagio Fountains and Disney put on a drone show

The extension will introduce the Cars universe to Formula 1, celebrating the franchise's 20 years of racing films. Lightning McQueen, #95 and 7 time piston cup champion, is set to appear at the Italian Grand Prix in Monza this September. This crossover moment is meant to unite Cars fans and Formula 1 fans at one of the most iconic events of the racing calendar.

New merchandise will be released as the collaboration extends to the Cars franchise. An all new Disney and Pixar Cars collection with Formula 1 is coming. A Disney Store Booth at D23 debuted the new items on the 14^th August 2026, however this is an exclusive event. There will be a broader global rollout on the 27^th August in the run up to the Italian Grand Prix.

Some of the new merchandise of the extended collaboration